BRIEF: This was from a brief from D&AD to add another range to Chivas Regal to target a new younger market.
ABOUT THIS CAMPAIGN: This luxurious design captivates consumers with its bold, eye-catching exterior, even before they know what the drink is. The gold accents complement the rich hues of orange, pink, and dark green, enhancing its elegance. The repeated Chivas Regal symbol draws inspiration from high-end fashion brands like Christian Louboutin, Gucci, Fendi, and Dior, all known for incorporating signature patterns into their brand identity. With this in mind, the new product range is crafted to embody quality, sophistication, and, above all, success.
WHAT I DID: Packaging design | Mock up | Illustration | Colour palette | Flavours | Pattern | Logo
The Mandarin will back the pungent taste.
The Cherry will add sweetness to the palette.
The Blackberry will had aromas of subtle spiciness.
Ready To Drink!
Another asset that will comes with the new edition is having infused Chivas Regal whiskey pre-mixed ready to drink cans. Just like some other spirit brands, this works well with the younger targeted audience, especially on the go.
WHAT I DID: Packaging design | Illustration | Colour palette | Flavours | Pattern | Logo
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