2023 CHRISTMAS CAMPAIGN
BRIEF: Create a new Christmas campaign for 2023.
ABOUT THE CAMPAIGN: The creation of this campaign was inspired by a Morocaan pattern called Zellige. It uses repetitive abstract or geometric shapes, in a similar way that snowflakes do. The snowflake shape has beautiful detail that needed to be translated across the all Christmas assets, varying from packaging to print to digital. This campaign not only had to work for the festive period but also other seasons.
WHAT I DID: Packaging design | Illustration | Colour palette | Pattern | Artwork
Website Banners
BRIEF: To create website banners for weekly promotions and new products. A variety of images and copy was supplied.
WHAT I DID: Layout | Image selection | Colour selection | Artwork
Motion Graphics
BRIEF: To create motion graphics for new products, product ingredients, beauty awards and testimonials.
WHAT I DID: Storyboarding | Animated | Layout | Image selection | Colour selection | Artwork
Social Media
BRIEF: To create Social media assets created, including infographics for user and clinical trials for products.
WHAT I DID: Layout | Image selection | Resizing images | Artwork
Press Releases
BRIEF: To create press releases that would be sent out to influencers, distributors and e-tailors about new products. Copy was supplied as well as a variety of images to choose from.
WHAT I DID: Layout | Image selection | Resizing images | Artwork
Brochures
BRIEF: To create a product brochure to educate potential other partnering brands and e-tailors about products that were being pitched.
WHAT I DID: Layout | Composition | Wayfinding | Image selection | Colour selection | Iconography | Artwork
PR Mailers
BRIEF: The task was to create a PR mailer for influencers to promote one of the brand's hero products. The requested from the Marketing Director was a vintage-themed design for the postcard.
WHAT I DID: Postcard | Checklist | Ticket | Product info card | Illustration | Layout | Artwork
