BRIEF: Organa Health and Wellbeing required a rebrand. Organa wanted to be rebranded away from the health and beauty side and rebranded to the health of the mind, movement, and microbiome of individuals. They have four brand attributes - trust, transparency, discovery and community.
WHAT I DID: Logo | Icon | Website | Packaging | Colour Palette | Mock Up | Animation
![](https://cdn.myportfolio.com/baa3524f-21cc-4e15-9265-e439d86f49a9/b2842e23-93b5-4e60-b659-fdc4079a4fca_rw_1920.png?h=24e7aaf5a39f99ccf55f5b8b99e7fbc8)
![](https://cdn.myportfolio.com/baa3524f-21cc-4e15-9265-e439d86f49a9/fb84a960-791c-4751-bc9e-c8b3db3f2981_rw_1920.png?h=ca8e438f2f43b22069058b236492a104)
![](https://cdn.myportfolio.com/baa3524f-21cc-4e15-9265-e439d86f49a9/23187bd4-3c8a-446c-a49a-838c78ae3628_rw_1920.png?h=4885c597ffbaef935a17ad908d2003be)
![](https://cdn.myportfolio.com/baa3524f-21cc-4e15-9265-e439d86f49a9/0486c727-223f-42ec-be6a-cac2ca9e2e9e_rw_1920.png?h=7f2e50d34a1d9fa38d7e5d186c719039)
![](https://cdn.myportfolio.com/baa3524f-21cc-4e15-9265-e439d86f49a9/2c4fa4e5-39bf-46b0-819b-b69b9e68c81a_rw_3840.jpg?h=93b9d442226a2bce031f297e8feb273c)
The branding colour choice reflects skin tones, and the blue tones are inspired by the ocean which connotes a calm, relaxed vibe.
Website
WHAT I DID: Colour Palette | Mock Up | Animation | Grid | Image selection | Music selection
Illustrations | Iconography | Patterns