BRIEF: In my final year of university, I was tasked to identify a current societal issue and develop a solution. I chose to focus on the impact of image manipulation on social media and how it is effecting generations.
ABOUT THE CAMPAIGN: The Image Manipulation Authority is an authority that helps broaden transparency into social media for image manipulation in order to help protect mental health of social media users. Image manipulation is effecting mental health massively. Many social media users idealise celebrities and influencers, which leads to them comparing how they look. This authority will allow them to take responsibility in being honest about self modifying.
IMA Walk Through Video
I put together this video as an overview on what this campaign is.
WHAT I DID: Storyboarding | Animation | Script | Voice over | Iconography | Website design | App design
Social Media
Before all celebrities or influencers posts, they will be alerted with a message reminding them that the image has been modified along with a shocking statistic about the danger of what body manipulation can do to someones mental health. Once celebrities and influencers have posted, users will be able to see visible notification on these post, stating whether the content creator has modified, not modified or a detection of no declaration.
WHAT I DID: Mock up | Social media assets
Out Of Home Advertisement
WHAT I DID: Mock up | Billboard designs | Pattern | Image selection
